Apollo Fertility has launched a new awareness initiative titled #GuessTheIVFBaby, aimed at addressing public misconceptions around fertility and assisted reproduction. The campaign encourages viewers to question assumptions with a central question: Can you really tell who’s an IVF baby?
The launch aligns with World IVF Day, marking a continuation of Apollo Fertility’s public engagement efforts to encourage timely reproductive health interventions and provide science-based fertility education. The campaign is being run both online and through on-ground activations across 12 cities, targeting a wide range of audiences, including couples and families.
As part of the awareness drive, Apollo Fertility will reach out through all 22 of its centres across India. The campaign also includes information on egg freezing, PCOD, and the importance of early screening, with the aim of guiding individuals and couples towards informed decision-making about their reproductive health. The outreach strategy includes a combination of advertisement campaigns and social media-based communication to ensure wider reach.
Apollo Fertility has previously launched campaigns such as “Score Over Infertility”, which promoted early fertility screening among young couples, and “Think Equal”, which highlighted that infertility impacts both men and women equally. Through “Score Over Infertility”, over 4,000 couples have reportedly benefitted from early diagnosis and consultation.
Nishant Mishra, Chief Marketing Officer at Apollo Health and Lifestyle, said, “In today’s evolving landscape of reproductive health, our commitment at Apollo Fertility goes beyond providing medical solutions; it’s about empowering lives through informed choices. The #GuessTheIVFBaby campaign isn’t just an initiative; it’s a critical response to the pressing need for accurate information and empathy surrounding fertility treatments. We believe that by dispelling myths and fostering open conversations, we can help individuals and couples navigate their journeys with confidence and hope. This campaign is a testament to our dedication to not only advancing fertility science but also building a more supportive and understanding community for everyone on their path to parenthood.”
Dr Vijay Agarwal, Director of Medical Services at Apollo Health and Lifestyle, added, “At Apollo Fertility, we firmly believe that the fundamental health and developmental trajectory of a child is not dependent on their conception method. There’s a persistent, unfortunate gap in public understanding regarding Assisted Reproductive Technologies (ART), particularly In Vitro Fertilisation (IVF). This often creates a significant psychological burden, including stigma and unwarranted anxiety, for individuals and couples pursuing fertility treatments. The campaign aims to shed light on the scientific reality of IVF and how a baby conceived through IVF is just as healthy, just as ‘natural’.”