The NMC’s prescription for hospital advertising – Express Healthcare

In the latest crackdown on the “commercialization” of healthcare in India, the National Medical Commission (“NMC”)…

Smaller cuts, quicker recovery: How minimally invasive surgery is changing hernia treatment – Express Healthcare

Dr Yogesh Palshetkar, Senior Consultant – General Surgery and Dr Tejas Savdekar, Consultant-General Surgery, Fortis Hospital,…

Next in risk adjustment: Auto-linking charts to encounters

In April 2026, the Centers for Medicare & Medicaid Services (CMS) announced excluding diagnosis codes from…

Journalists Go Behind Health Headlines From Georgia, Michigan, and Russia – KFF Health News

KFF Health News senior correspondent Jordan Rau discussed the use of antipsychotic drugs in sedating dementia…

AEO for content strategists: How to move the needle on citations

Content strategists already know how to build for search. They understand how to map topics, connect…

AEO for digital marketing teams: How to ensure your brand is visible across every channel

Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into…

AEO for growth marketing teams: How to find scalable acquisition channels when paid and organic plateau

Growth marketing is all about finding the next channel opportunity before the current one gets crowded…

AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery

Marketing leadership decisions used to be about where to allocate resources between known channels like paid,…

AEO for product marketing teams: How to ensure your positioning shows up accurately in AI results

Product marketing’s core job is positioning: Deciding how a product should be described, what category it…

AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery

Demand generation has been built around the assumption that buyers will come to a brand when…