AI search behavior: What it means for your marketing strategy in 2026

AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality…

The AI Perception-Reality Gap

There’s a widening gap between what the market says about AI and what we actually hear…

A master class in persuasion from an unlikely place

Walk down a suburban street, and you might stumble across a following sign. It’s probably messy…

Introducing the HubSpot Agent CLI

A few weeks ago, I wrote about our vision for the agent era: agents should be…

The role of citations in AEO: Why citations matter more than backlinks for AI visibility

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI…

What AI Overviews mean for SEO & website traffic

If you’re worried about what AI Overviews mean for SEO, let me remind you of the…

How to optimize for AI overviews (AIOs): A complete 2026 playbook

Google AI Overviews appear in Google Search results for a growing share of queries, and if…

How to rank in AI Overviews on Google and beyond

Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When…

AI citation tracking tools to monitor and increase visibility

The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The…

Best AI search analytics tools for marketing teams

I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports…