Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate…
Category: Health
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AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead…
"AI is bad at being cool"
I spent the last week asking HubSpot marketers to get really honest about what actually worked…
How to launch a successful email marketing campaign: Tips + data from an email marketer
At the start of my marketing career, I managed two small email lists and quickly discovered…
How The Doux uses AI to engage community
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya…
Future of newsletters: 6 trends changing the newsletter industry in the next year
The future of newsletters is bright, but it’s a far cry from its snail mail origins.
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is…
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive…
Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made…