Brand tracking tools for scaling companies

Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good…

5 Semrush AI visibility alternatives worth testing

For many, Semrush is the gold standard for tracking traditional SERP rankings, and the tool has…

HubSpot AEO Grader vs. Peec AI: Features, pricing, and use cases

If your buyers are asking ChatGPT for vendor recommendations instead of scrolling through Google results, your…

Merck hikes revenue outlook as new drug sales grow, but cuts profit guidance due to deal charges

The exterior view of the entrance to Merck headquarters in Rahway, New Jersey, on Feb. 5,…

Pfizer tops estimates, hikes low end of revenue guidance on strength of Eliquis, other drugs

Pfizer Inc. signage on the floor of the New York Stock Exchange (NYSE) in New York,…

What happened when 6.8m people were told real Monet art was AI

AI content is polarizing. When users spot that AI was used in art, backlash often follows.…

HubSpot AEO vs. Otterly: Platform or standalone tool?

Here’s the question most teams are actually trying to answer: do you need a standalone tool…

Profound vs. Semrush AEO: What each tool actually does

Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re…

SEO tools marketers rely on (free & paid options)

SEO might feel like it’s under threat with the rise of AI. But the data tells…

What is a CRM data model? Objects and relationships

At some point after a CRM goes live, someone pulls a pipeline report and the numbers…