Doceree, an AI-powered operating system for healthcare marketing announced the launch of Premium Programmatic for HCP programmatic advertising. The platform aims to improve the way life sciences brands can activate the reading layer of the HCP journey—a critical point where physicians consume clinical content, make decisions, and form prescribing opinions.
Premium Programmatic merges scale, clinical relevance, and innovation in formats—enabling marketers to place brand messages in front of physicians at the exact moment they are learning, exploring, and searching for answers.
Purpose-built for the way physicians think, search, and learn, Premium Programmatic offers marketers:
More Reach: With HCP network
- 2,000+ directly integrated specialist medical platforms, including medical journals, news portals, education sites, and physician communities
- 6M+ authenticated HCPs across 45+ specialties
More Context: With precision-driven, patented targeting
- 7M+ clinical terms, mapped using Doceree’s patented MeSH-based taxonomy
- Real-time contextual targeting ensures that brand messages appear only within relevant medical content
- NPI-based deterministic identity matching, enhanced with device/IP data and specialty-level filtering
More Formats—By delivering what HCPs consume
Doceree enables pharmaceutical marketers to go beyond display, and deliver sponsored scientific content, including branded articles, clinical case studies, CME partnerships, and expert-driven features—right within the platforms HCPs trust for clinical messaging.
- Content: Sponsored scientific articles delivered programmatically across the network.
- Integrated with Sales Rep: Coming soon from Doceree–the first AI-powered sales rep, giving HCPs round-the-clock access.