Forget B2B or B2C: It’s time for B2H

This pains me greatly to say, but: That typo in your last campaign may have made…

Loop marketing examples from companies we love

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where…

Modern workflow automation explained & 6 best workflow software

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling…

4 marketing takeaways from Taylor Swift

Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl.

How my divorce at 29 changed how I think about contracts and run my business as a creator

At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual…

"You need to be an event business"

“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need…

Loop marketing for B2B: Building your first B2B loop marketing strategy

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting…

5 best email marketing tools for healthcare businesses in 2025

Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share…

10 best email marketing tools for financial service businesses in 2025

Running a financial-services business is about far more than moving money in and out of accounts…

HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]

The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules…