Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During…

How to Build a Product Ecosystem Buyers Will Want to Be In

A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic…

The Top 12 Paid & Free Alternatives to Adobe Illustrator of 2023

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when…

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Do you take a good, hard look at your team’s marketing strategy every year? You should.…

How to Tell a Compelling Brand Story [Guide + Examples]

Your audience is programmed to crave and seek out great stories. They want to know your…

Do Blog Posts Actually Lead to Purchases? [New Data]

Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and…

How TikTok Is Evolving From Social Media App to Entertainment Platform

TikTok is one step closer to being an entertainment app. An example of this transition is…

70+ Social Media Demographics for Marketers in 2023

I get it, fellow marketers —sometimes, you just need the numbers. The juggernaut known as social…

Instagram Shadowban Is Real: How to Test for & Prevent It

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to…

The 12 Best Cover Letter Examples: What They Got Right

Fun is not something typically associated with writing a cover letter. However, with a few tweaks,…