Etihad Airways Goes Live with’s Virtual Assistant to Assist Passengers with Covid-Related Travel Information, the global leader in conversational AI solutions, today announced that the company is working with Etihad Airways, the national airline of the United Arab Emirates, to implement a Virtual Assistant (VA) to boost efficiency in Etihad contact centres. The solution will be deployed to provide Covid-related travel information to Etihad passengers.

Etihad passengers will benefit from the Virtual Assistant’s ability to share immediate Covid-related travel information about their flights without having to wait in queue. Flexibility has been built into the system, enabling passengers to connect with an Etihad agent live to hear the relevant information directly or receive it via SMS text message.

The Spitch omnichannel approach helps ensure information is accurate through an integration mechanism that enables the Virtual Assistant to communicate with a Knowledge Base where worldwide travel regulation details are stored and constantly updated.

“The Spitch solution is an exciting project for the Etihad Innovation Lab”, said Frank Meyer, Chief Digital Officer of Etihad Aviation Group. “We wanted to source technology which will make it easier and quicker for our guests to reach us and resolve their issue. Spitch will save our customers’ time and enable them to enjoy a smoother experience when we receive spikes in the volume of calls.”

Spitch’s association with Etihad came via the Microsoft for Startups Middle East and Africa GrowthX accelerator program, which ran in the last quarter of 2021. Spitch was one of only fifteen finalists from an original application list of 3,000. Etihad had previously run their own selection process, choosing Spitch as their partner for the program from a shortlist of candidate companies.

The range of technologies they were able to demonstrate, along with their competency and experience in delivery for such a relatively young company was a strong point for Spitch when it came to being judged as a potential supplier.

“We are proud to have been able to foster the relationship between Etihad and Spitch as part of the GrowthX accelerator program,” said Robert Croci, Managing Director at Microsoft for Startups MEA. “We congratulate both teams for all the energy and enthusiasm they have shown in bringing this innovative project to life. We are looking forward to hearing more great news as things progress.”

“Spitch’s leading-edge Conversational AI solution can easily address a major pain point for many companies, particularly airlines,” said Patrick Naef, former long-time airline CIO and now a member of Spitch’s Advisory Board. “Their intelligent solution can automatically handle large volumes of customer calls, drastically improving customer experience and driving efficiency for call centres. Customers get an immediate answer instead of the pain of waiting in a call queue and this increases customer satisfaction immensely.”

Spitch develops and maintains its own core technology with a focus on customer experience in the evolving era of the digital customer while reducing cost, increasing sales, managing risk, fraud, and compliance. The team includes members with extensive experience in the sector; both technology entrepreneurs and management experience at Fortune 500 multinationals such as Oracle, Genesys, Ericsson, Avaya, Yandex, SVOX, Nuance, BEA, and Swisscom. customers across Europe and the U.S. range across the finance, insurance, health, technology, telecom, education, retail, public transport, the public sector, and government, and Spitch solutions handled over 50 million end-user interactions during the last year. 

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About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board. Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation. To learn more, visit


Spitch is a global provider of B2B and B2C Conversational AI solutions, headquartered in Switzerland since 2014 with a presence in many countries across Europe and now in North America. Spitch helps enterprises to better understand and serve their customers using Natural Language Processing (NLP), Artificial Intelligence (AI) and Machine Learning. It has more than 40 customers worldwide, among which Baloise Insurance, PostFinance, Gruppo Reale, Versicherungskammer Bayern, Swisscard, Migros Bank and others are soon to be announced.


Lincoln Payne
+ 41 44 542 82 66
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SOURCE Etihad Airways

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