LIC Housing Finance, on August 25, 2025, announced the launch of the “Sanjeevani – Blood Group Registry App” at Aarogya Bhavan, St. George’s Hospital Compound, Mumbai. This is part of the company’s corporate social responsibility (CSR) program. The CM Jan Kalyan Kaksha of the Government of Maharashtra and the Wockhardt Foundation worked together to create the program. It is part of the State’s overall CSR effort to improve healthcare systems, increase transparency, and meet important social needs.
The app was inaugurated by Prakashrao Abitkar, Minister of Public Health & Family Welfare, Government of Maharashtra, in the presence of senior dignitaries, representatives from LIC HFL, and officials from the State Blood Transfusion Council (SBTC). The strong endorsement and involvement of the State Government and SBTC will ensure state-wide adoption of the app across all blood banks.
Maharashtra’s blood donation ecosystem
The LIC HFL-sponsored Sanjeevani App has been designed to address persistent challenges in the blood donation and distribution system by:
- Creating a registry of donors aged 18–65.
- Offering real-time demand and supply visibility to minimise shortages.
- Reducing mismatches in blood transfusions and curbing wastage of blood units.
- Facilitating transparent and efficient communication between donors, blood banks, and hospitals.
- Reaching an estimated 6 crore beneficiaries across Maharashtra over three years.
The project has been sanctioned under LIC HFL’s CSR funds for FY 2023-24, approved by the 47th Board CSR Committee. Implementation began on April 1, 2024, and will continue until March 31, 2027. The first tranche was disbursed in November 2024, with subsequent disbursements linked to milestone achievements and beneficiary outreach targets. The initiative is expected to directly benefit 2 crore individuals annually across Maharashtra.
The launch of the app comes ahead of the festive season of Ganesh Chaturthi – a period of heightened community activity and outreach. LIC HFL, along with its partners, will roll out awareness campaigns leveraging colleges, National Service Scheme (NSS) units, and the Department of Lifelong Learning and Extension (DLLE) networks to encourage blood donations and drive adoption of the app.
Speaking on the launch, Tribhuwan Adhikari, MD & CEO, LIC Housing Finance, said “Through Sanjeevani, we aim to bridge a critical gap in Maharashtra’s healthcare system by using technology to connect donors, hospitals, and blood banks more effectively. This initiative reflects LIC HFL’s long-standing commitment to community development and saving lives through meaningful CSR interventions.”
This collaboration between LIC HFL, the Government of Maharashtra, and Wockhardt Foundation is a step forward in creating a sustainable, technology-driven, and community-centric healthcare solution.