Health challenges don’t wait for the right time. They can arise unexpectedly, leaving families scrambling for support, guidance, or timely care. In India, many individuals struggle to get the right help when it’s most needed, leading to delays in treatment, rising expenses, and mounting anxiety.
Tata AIA Life Insurance introduces “Tata AIA Health Buddy” — a 24×7 health & wellness companion.
Tata AIA also unveiled the Health Buddy mascot that aims to simplify the concept of continuous health support, making it more accessible and reassuring for families.
Tata AIA Health Buddy aims to merge personalised health services with the security of life insurance. Tata AIA Health Buddy aims to ensure that consumers and their loved ones are protected—not only in times of need but throughout their journey of living a healthier life.
What’s Included in Health Buddy?
Exclusively available on the Tata AIA Life Insurance App, Health Buddy offers services, including:
- Preventive health check-ups (Thyroid, HbA1C, Anaemia, PCOS tests, etc.)
- Cervical cancer, other prescribed vaccinations like HPV, Hepatitis, etc
- Women Care: in-person consultations with gynaecologists for PCOD, IVF, menopause, infertility, and more
- Dental Wellness: in-person consultations with dentists
- Doctor consultations across 24+ specialties, from paediatrics to dermatology, neurology, urology, and more
- Discounts on lab tests and medicine orders
- Medical second opinions and dedicated case support for diagnosed critical illnesses.
- Fitness and diet expert sessions, tailored to personal health goals.
To complement the Health Buddy, Tata AIA is also introducing Tata AIA Health SIP — a Non-Participating, Unit-Linked Health Insurance Plan.
While Health Buddy focuses on care and support, Health SIP aims to add long-term financial preparedness. This solution integrates health coverage with wealth creation, ensuring consumers are protected in emergencies while also securing their future.
With no premium allocation charges and additional maturity boosters to enhance fund value, Health SIP provides protection with growth. From the 6th policy year, it allows tax-free withdrawals for health-related expenses, giving consumers financial flexibility when they need it most. It also offers long-term critical illness cover, with the ability to lock in premiums for 30 years.
Health SIP comes in two variants :
- Health SIP Plus: Includes in-built Accidental Total and Permanent Disability (ATPD) benefits.
- Health SIP Plus Pro: Includes ATPD benefits along with Terminal Illness with Term Booster (TTB) cover for enhanced protection.
The Tata AIA Health Buddy service is also available with a wide range of Tata AIA solutions: Tata AIA PR Life Pro +, Tata AIA PR Life Pro, Tata AIA PR Life Maxima +, Tata AIA PR Life Advantage +, Tata AIA PR Life Growth +, Tata AIA PR Life Pro Advance, Tata AIA Smart Sampoorna Raksha Flexi, Tata AIA PR 2.0, Tata AIA Premier SIP, Tata AIA Super SIP, Tata AIA Smart SIP 360, Tata AIA Smart Sampoorna Raksha+, Tata AIA Premier Pension Secure, Tata AIA Pro-Fit, Tata AIA Shubh Shakti, Tata AIA Shubh Shakti Select, Tata AIA Shubh Rakshak and Tata AIA Shubh Rakshak Select.