ABC Fitness Solutions Announces Technology Agreement Extension with Planet Fitness

 ABC Fitness Solutions, LLC (ABC), the leading provider of technology and related services for the fitness industry, today announced it has reached a new four-year agreement with Planet Fitness, Inc. (NYSE: PLNT) one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand.

The Planet Fitness and ABC relationship began in 2014. Today’s announcement will extend this partnership through 2027.  The new agreement follows a comprehensive, year-long independent review conducted by Planet Fitness based on the company’s current and future technology needs. Planet Fitness will upgrade to ABC’s IGNITE club management solution across its US and Canada club locations to streamline its club technology operations.

“At Planet Fitness, we aim to deliver the best experience for our members and team and look to be at the forefront of technology innovation that delivers the best overall solutions for our members, franchisees, and club team members,” said Paul Barber, Chief Information Officer of Planet Fitness. “We look forward to working with ABC to build upon our many years of collaboration with ABC in the coming years.”

ABC IGNITE was created to offer a host of solutions covering every aspect of club management ranging from member management, billing, customer engagement, and business intelligence and reporting.  Designed to be scalable and modular, ABC IGNITE offers a suite of intuitive software solutions that are even more powerful and easy to use than ever before. 

Planet Fitness will integrate three of the IGNITE modules including:

  • IGNITE Membership and IGNITE Operations – Designed to streamline front desk operations, team members will have better tools and insights to engage members and deliver a higher value and more personalized experiences.
  • IGNITE Commerce – This cloud-based billing software delivers best-in-class revenue optimization. IGNITE’s billing and payment platform will deliver a service that offers simplified, easy to use options for ABC customers and will optimize the creation of member offers and new member incentives.
  • IGNITE Insights – Data sets are an important way to garner inside intelligence into business, identifying trends and member requirements. IGNITE Insights Customize consolidates data from different sources into an enterprise data warehouse that gives a complete overview of each club’s performance and enables teams to maximize member experiences.  

Bill Davis, CEO of ABC Fitness Solutions, added, “Our extended relationship with Planet Fitness is a testament to the hard work our team provides Planet Fitness and their members on a daily basis as well as the investment in innovation we have continued to make over the past five years.  ABC IGNITE is the culmination of many years of development, and its ability to meet the needs of club operators of all sizes is a true differentiator in the fitness industry.  We look forward to expanding and deepening our relationship with Planet Fitness for years to come and are thrilled to be working with one of the world’s most iconic fitness brands.”

About ABC Fitness Solutions 

ABC Fitness Solutions (ABC) is the premier software and services provider for the fitness industry. Building on a reputation for excellence in support of clubs and their members, ABC boosts performance for fitness providers of all sizes, whether a boutique studio, international franchise, regional club chain, or local gym. Our comprehensive club management solution suite simplifies the business of fitness by delivering reliability and quality at scale, improved member lifetime value, and lower total cost of ownership.   

Founded in 1981, ABC has grown its global capabilities and expanded its integrated solution suite through the development of best-of-breed platforms such as IGNITE, Trainerize, Glofox, Evo, and GymSales. ABC helps over 35 million members around the world and processes over $9B+ in payments annually for 24,000 clubs in over 90 countries.  ABC Fitness Solutions is a Thoma Bravo portfolio company; a leading private equity firm focused on investing in high-growth software and technology companies.  Learn more at or  

ABC Fitness Solutions Media Contact:
Ian Twinn | Tandem Marketing Communications
[email protected] 

SOURCE ABC Fitness Solutions, LLC

Leave a Reply

Your email address will not be published. Required fields are marked *