When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive…
Category: Health
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Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made…
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where…
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling…
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl.
How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual…
"You need to be an event business"
“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need…
Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting…
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share…